‘Hard Knocks’ is a Hard Sell for NFL Teams
Thursday 26 May, 2011 at 1:31 pm T Lamont Featured, NFL 0
Josh Freeman and the Buccaneers finished with a surprising 10-6 mark in 2010.

How about those Jets from last year?
As the New York Jets played each regular season game, I felt like I knew more about them than the average team.
The perception that I had was based on New York’s appearance on the HBO ‘Hard Knocks’ series that chronicled the Jets’ camp and preseason games.
Equipped with eccentric personalities, as well as being led by the outspoken Rex Ryan, the Jets seemed to be a perfect match as the team pitted in the weekly drama. But the public also got to hear the stories of little known talents like Danny Woodhead and John Conner, and follow their paths to contributing on an NFL roster.
As an NFL fan, I thought it was great to know the behind-the-scenes team drama. At times, it’s quite compelling and interesting to witness players not getting along with their coaches and/or teammates. While we could certainly make it without focusing on the players’ personal lives, watching last season’s Antonio Cromartie feature was one of the funniest moments that I can recall in a serious, brutal sport.
But if I’m an owner, do I want to have my organization involved in such a media circus?
The filming, interviews, etc. could become a major distraction for those who are unable to maintain a sharp focus.
So far this year, two teams have turned a cold shoulder to the program, expressing their lack of interest in being considered for the series. As far as their possible participation, both the Tampa Bay Buccaneers and the Denver Broncos have said ‘no, thanks’ through the media.
In addition, with this whole lockout thing going on, things would get very tricky between organizations, their owners, coaches and players. If HBO attempts to stick to its candid approach of team coverage, the potential would loom for football players to get caught up in some compromising situations.
On the flip side, HBO may not be able to get any good footage at all. Given the situation at hand, teams are so disjointed that it may become difficult for the network to cover a full spectrum of issues within an organization.
Either way, it’s easy to understand a team’s penchant to stay away from airing its dirty laundry. Last year’s New York Jets, for the most part, were a team of high-profile stars who easily absorbed the media attention bestowed upon them. More importantly, they were eventually able to channel it into the motivation required to put them into the AFC Championship Game.
However, the average team would not be capable of this sort of concentration under the spotlight. Denver is a team that is trying to return to the upper echelon of its division, while Tampa Bay just missed out on a playoff berth last season, finishing at 10-6. Filled with young, untapped talent, both organizations are looking to take the next steps towards being legitimate contenders in their conferences.
But, hopefully, there’s at least one organization that will accept and be on the show.
With the NBA season begrudgingly coming to an end, there’ll be plenty of TV time that needs to be occupied.
Tags: Broncos, Buccaneers, Hard Knocks, Jets
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